Your profile and your rankings, run as one job

What it is

Your Google Business Profile is the panel that appears when someone searches your name or "near me" — the map pin, the phone button, the stars, the opening hours. For a local business it is often the first thing a customer sees, and it is the cheapest shopfront you will ever own.

It used to be sold as two things: a profile agent and a separate SEO agent. They are one product now, because they are one job. The profile is what Google shows in the map pack; the pages are what it ranks underneath. Split in two, it meant two bills for one outcome and each half blaming the other when the phone stayed quiet.

Most profiles are set up once and then quietly rot: the wrong category, no service areas, a description that says nothing, services that do not match what you sell, reviews sitting unanswered for months, and no post since the account was created. Local Visibility runs it — reviews answered, content written and posted, details kept accurate — so the profile looks like a business that is open and busy rather than one that closed two years ago.

It is the one product here that works on things you already own — the profile and the site — without a rebuild. If either is a mess, this is the fastest visible improvement we sell.

Reviews — answered, not ignored

Reviews are the part customers actually read, and the part most owners never touch. The agent replies to every new review within a day:

• Good reviews get a real thank-you — specific to what the customer said, not a copy-pasted "thanks for your feedback".
• Bad reviews get a considered reply, drafted and sent to you first, that answers the complaint without arguing with it. A well-handled one-star review does more for trust than ten five-stars.
• Review requests go out at the right moment — after the job, the appointment, the delivery — with a direct link that makes leaving one take ten seconds.
• Every reply is in your voice, because it is written from how you already talk to customers.

No bought reviews, no incentives, no filtered requests. Google's rules are clear about all three and breaking them costs you the profile.

Posts and content — so it never looks abandoned

Google shows recent posts on your profile, and a profile with nothing new on it reads as closed. The agent writes and publishes the ongoing content:

• Weekly posts — what you have on, seasonal work, a job just finished, a service worth pushing.
• Offers and updates — a genuine offer, or a change in hours, published where customers see it first.
• Photos with the right context — the images that show the work, uploaded with the details that help Google place them.
• Q&A — the questions people post on the profile get answered, instead of sitting there unanswered in public.

Everything is written from your services and your customers, so it sounds like your business rather than a marketing template.

The other half: the search results

The profile gets you into the map pack. The pages are what rank for the searches people type before they know your name — "emergency plumber Glasgow", "MOT near me", "hair salon Shawlands". Local Visibility works both, from one set of facts about your business.

• The pages that should be ranking get worked. Titles, headings, service pages and the internal links between them, fixed in the order that moves the searches you are closest to winning.
• Schema markup, so Google reads your address, hours, services and reviews as data instead of guessing at them.
• Local citations — name, address and phone kept identical wherever your business is listed, because mismatches quietly cost you the map pack.
• Rankings tracked and reported. Which searches moved, which did not, and what we are doing about the ones that did not.

The two halves feed each other: reviews and posts earn the click, and the pages give Google something to rank. That is why they are one product, and why there is no separate SEO agent any more.

Keeping the profile accurate

The boring part that decides whether you show up at all: the right primary and secondary categories, service areas that match where you actually travel, a services list that matches what you sell, hours that include the bank holidays, and a name, address and phone number that match everywhere else on the web. We set it up properly, or fix what is there, and keep it that way.

We sell this service, so we live it: ScotReach's own profile was built the same way.

What it does for your business

• You show up in local search and Maps. The businesses on the map at the top get the calls.
• Your reviews start working for you. Answered reviews, and a steady flow of new ones, are the strongest local signal there is.
• Customers see the right information. The number works, the hours are real, the website link goes somewhere useful.
• Service-area businesses stop confusing Google. If you travel to customers rather than serving from a shopfront, the profile is set up that way.
• You look established, not abandoned. A profile with current posts and answered reviews beats a half-finished one every time.
• You rank for searches you do not own yet. The pages and schema that put you in front of a customer who has never heard of you.
• One report, one bill. Profile views, calls and ranking movement in the same place — not two suppliers pointing at each other.

What it costs

That is the honest version: a profile with no pages behind it is a smaller job, and it is priced like one.

The free visibility assessment already grades your Google presence and your search visibility and shows what is wrong with both. This is the product that fixes what it finds.

Frequently asked questions